Incrementality Testing Made Accessible For All

The world's first AI-powered self-serve platform for measuring the true impact of advertising through scientific geo-based hold-out testing.

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Watch Maxma's AI Incrementality Testing in Action

Set up your incrementality test in minutes not weeks on demand with Maxma's AI-powered platform.

Scientific Method Measures The True Impact

Geo-based Control vs Test
geo-based incrementality test
Geo-based control vs test set up to avoid tracking and privacy issues that broke traditional attribution approaches.Go beyond correlation and establish true causation.
Track lift you can actually see - compare real outcomes between control and test - no black box, just facts.Easy to explain, hard to refute. Use it to win trust from managers, clients, finance, or leadership.
Observable Lift Over Time
incrementality test vs control

Make Testing Part of Every Marketing Decision

Current Budget

Current Budget

Measure incrementality at your existing spend level to understand true ROI and optimize allocation.

Heavy-Up

Heavy-Up

Test the impact of increasing ad spend to prevent diminishing returns and audience saturation.

Dial-Down

Dial-Down

Reduce spend safely with measured potential missed opportunities to maintain efficiency.

New Launch

New Launch

Before scaling a new advertising initiative, test for detectable incremental impact at the lowest possible spend level to minimize risk.

Lingering Effect

Lingering Effect

Capture delayed impact in the weeks following advertising campaigns for full attribution.

Halo Effect

Halo Effect

Measure impact across all sales channels including DTC, marketplaces like Amazon, and retail locations.

Launch a Test in Minutes
See Results in as Little as 2 Weeks

Strategize

Our AI, trained in both marketing strategy and incrementality testing, helps you define the right questions to test.
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Design

Our statistical engine recommends the best test/control setup and configurations to maximize statistical power—tailored to your data, budget, and business constraints.

Launch

Launch your test in the ad platform of your choice and let it run for a few weeks.
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Measure

Measure the incremental impact and performance—ready to share with stakeholders and use for media optimization.

AI Expert Available 24/7

Our AI consultant embedded with expert knowledge is available to guide you through every step of the process.

What Used to Cost $100k+ Is Now
Instant and Accessible to All

Traditional Solutions

$100k+

Starting at six-figure annual contract

$100k+ annual contract required

No transparent pricing; quoted based on budget

Service with long lead time and limited capacity

Out of reach for most advertisers

Maxma

A few hundred

Charged per test with free trial

Charged per consumption; No subscription, no long-term contract required

Transparent flat rate pricing

AI embedded with expert knowledge available 24/7

The first self-serve solution making incrementality testing accessible to businesses of all sizes

Experts Behind The Platform

Built by data scientists who've done it right at companies like Asana, Visa, TransUnion, and Procter & Gamble.
What's more — optional consultancy and expert support are available at an hourly rate. Otherwise, these are the kinds of people typically hired on half-million-dollar budgets.
Book a Free 30-mins Consultation
Asana
visa
P&G
TransUnion
Read the full documentation on Maxma's AI-powered Incrementality Test