SEE IT RUN

Watch AI incrementality testing
in action.

THE METHOD

A scientific method that measures
the true impact.

01 / COMMUTE ZONES

Test and control, drawn around real life.

Maxma splits the US into about 600 proprietary commute zones, each a self-contained local economy around where people live, work and shop. People rarely cross those boundaries day to day, so very little spills between test and control.

Ten times more units to match on means smaller lifts are detectable, holdouts shrink to 10–20% of the market, and even regional campaigns can be tested properly. And because it is geo-based, it avoids the tracking and privacy issues that broke traditional attribution.

How commute zones work →

Commute zones · test versus control

Map of the United States divided into about 600 commute zones, coloured red for test regions and blue for control regions

Test regionControl region

02 / OBSERVABLE LIFT

Lift you can actually see.

Compare real outcomes between control and test: no black box, just facts. Easy to explain, hard to refute, so you can win trust from managers, clients, finance or leadership.

Observable lift over time

Chart of conversion rate over time: test and control track together before the test, then the test line rises above control, and the gap between them is the incremental lift

WHEN TO TEST

Make testing part of
every marketing decision.

Current budget

Measure incrementality at your existing spend level to understand true ROI and optimize allocation.

Heavy-up

Test the impact of increasing ad spend to prevent diminishing returns and audience saturation.

Dial-down

Reduce spend safely with measured potential missed opportunities to maintain efficiency.

New launch

Before scaling a new initiative, test for detectable incremental impact at the lowest possible spend level to minimize risk.

Lingering effect

Capture delayed impact in the weeks following advertising campaigns for full attribution.

Halo effect

Measure impact across all sales channels including DTC, marketplaces like Amazon, and retail locations.

EVERY MAJOR PLATFORM

Test your channels
with the push of a button.

Tests launch automatically on the platforms marked below, and Maxma designs and measures them everywhere else.

Google AdsAuto-launch

Meta AdsAuto-launch

TikTok AdsAuto-launch

YouTube AdsAuto-launch

Pinterest AdsAuto-launch

ChatGPT AdsAuto-launch

Snapchat AdsGuided setup

Applovin AdsGuided setup

Bing AdsGuided setup

Reddit AdsGuided setup

THE PROCESS

Launch a test in minutes.
See results in as little as 2 weeks.

01DESIGN

Design

Our statistical engine recommends the best test and control setup to maximize statistical power, tailored to your data, budget and business constraints.

02LAUNCH

Launch

Launch your test in the ad platform of your choice and let it run for a few weeks.

03MEASURE

Measure

Measure the incremental impact and performance, ready to share with stakeholders and use for media optimization.

An AI expert is available 24/7. Our AI consultant, embedded with expert knowledge, guides you through every step. Choose a lower-cost self-serve tier or a higher-touch guided tier, with consulting or a fully managed service as needed.

WHAT IT COSTS