At Maxma, our mission is to empower businesses, large and small, to maximize their advertising ROI using cutting-edge marketing science and next-generation attribution technology, previously only available to large enterprises.
Maxma Inc.， a Delaware corporation (“Maxma,” “we,” “our,” or “us”) is committed to maintaining strong privacy protections for our users. This Privacy Policy is designed to help you understand how we collect, use, and safeguard the information you provide to us and to assist you in making informed decisions when using our services.
For the purposes of this Privacy Policy, “Website” or “Site” refers to our company’s website located at https://maxma.ai, and “Application” refers to our web application located at https://app.maxma.ai. “You” refers to you as a user of our Site or Application. By accessing or using our Site or Application, you accept our Privacy Policy and Terms of Use (found here: Terms of Use), and you consent to the collection, storage, use, and disclosure of your personal and non-personal information as described in this Privacy Policy.
This Privacy Policy does not apply to third-party websites, services, or applications that may be accessible through our Website or Application.
We collect both “Non-Personal Information” and “Personal Information.”
Maxma collects information from you directly, automatically when you use our Application or visit our Website, and from third-party integrations that you authorize.
This includes information necessary to create an account for you and manage your login credentials on our Application. Examples include your email address, name, title, company, password, and information related to third-party authentication providers (e.g., Google Authenticator).
To enable our marketing science services, we may need data including, but not limited to, aggregated media data such as daily impressions, clicks, and marketing spend across channels over a historical period, along with key performance indicators from various geographical locations (the “Business Data”). We process this data under our Data Sharing and Usage Agreement with our customers (the “Customer”) signed separately.
We typically collect Business Data using one of the following methods:
If you authenticate third-party data via OAuth in the Application, we will process the authentication details and any authorized data from the respective third-party services. This data may or may not include personal information, depending on the nature of the third-party data being accessed. with the customer at the time you authenticate our access to your data via OAuth or similar methods through the Application, you agree to our general Data Sharing and Usage Agreement.
This includes data about how you use and interact with our Application.
This includes your newsletter subscriptions, opt-outs, marketing preferences, and related interactions and contact information.
As a provider of privacy-preserving marketing measurement solutions, we do not use cookies to measure the effectiveness of our advertising on our Site or on third-party platforms.
We use your information to operate our products and services, communicate with you, process transactions, prevent fraud, and comply with legal requirements. Specifically, we may process your information to:
We strive to protect your personal and non-personal information in accordance with this Privacy Policy, employing physical, administrative, and technical safeguards to prevent unauthorized access, use, or disclosure. However, no security system is foolproof, and we cannot guarantee the complete security of our services. If you suspect any unusual activity or have reason to believe your information is not secure, please contact us at support@maxma.ai.
We store “Business Data” necessary for our marketing science services on secure cloud services and protect it from unauthorized access, disclosure, alteration, or destruction.
You have the right to withdraw your consent at any time by emailing support@maxma.ai or following the instructions provided in the consent process. support@maxma.ai.
You can opt out of receiving marketing communications at any time by following the unsubscribe instructions in any promotional email.
We keep your information for as long as necessary to fulfill the purposes outlined in this privacy notice unless otherwise required by law or as operationally necessary (e.g. perform accounting transactions) .
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
If you believe your data should be disposed of, please send an email to support@maxma.ai.
We DOES NOT share any personal data or Business Data with third-party AI models, including those provided by external vendors or services.
Any Business Data provided by users to enable our marketing science services, IS NOT shared with any third-party tool or service, including AI models. All data analytics and AI processing are done internally by Maxma using proprietary models and engines to maintain full control and confidentiality of your data.
Our Services are not intended for use by children under the age of 18 (or other age as required by local law) and we do not knowingly collect personal information from children. If we learn that we have collected personal information from a child, we will take reasonable steps to delete such information from our files as soon as is practicable. If you learn that your child has provided us with personal information without your consent, you may contact us at support@maxma.ai
We reserves the right to change this policy and our Terms of Service at any time. We will notify you of significant changes to our Privacy Policy by sending a notice to the primary email address specified in your account or by placing a prominent notice on our site. Significant changes will go into effect 30 days following such notification. Non-material changes or clarifications will take effect immediately. You are encouraged to review this policy periodically for any updates.
If you have any questions regarding this Privacy Policy or the practices of this Site and our Application, please contact us by sending an email to support@maxma.ai.
Last Updated: This Privacy Policy was last updated on 10/28/2024.