Customer Case Studies.

For DTC brands with seasonal sales, optimizing isn't just about channels and tactics, timing matters just as much. With rising ad costs, smart brands look for undervalued opportunities instead of overspending on major platforms. Independent measurement ensures fair comparison across all channels.

SaaS marketers face growing challenges in measuring the impact of their top-of-funnel channels like YouTube, Facebook, and LinkedIn due to the tracking limitations of traditional attributions. This case study demonstrates how Maxma Marketing Mix Model revealed the true incremental impact of a SaaS client's marketing efforts across channels without being impacted by tracking.