Case Study
Customer Case Studies.
Explore our success stories and learn how Maxma helped businesses grow faster and more efficiently.
Featured
Friday, February 13, 2026
Within 2 months, Outschool ran 4 incrementality tests with minimal overhead—scaling what worked, right-sizing lower-funnel spend, and avoiding wasted budget on non-incremental expansion.
Tuesday, January 13, 2026
In under 30 days, Creatify 4X scaled pMax while lowering incremental CPA by ~40%, improved true incremental CPA 20–50%+ across the portfolio, and uncovered top-of-funnel opportunities that tracking-based attribution missed.
Friday, March 14, 2025
With nearly $20M in annual ad spend, the team used Maxma's MMM to measure offline and influencer channels, identify true incremental performance, and shift spend to higher-efficiency opportunities—with insights that inspired new experiments and budget reallocation.
Friday, February 13, 2026
From Attribution Noise to Causal Truth: How Maxma Supports Outschool's Always-On Testing Cadence
Within 2 months, Outschool ran 4 incrementality tests with minimal overhead—scaling what worked, right-sizing lower-funnel spend, and avoiding wasted budget on non-incremental expansion.
Tuesday, January 13, 2026
How Maxma Helped Creatify AI Unlock 20-50% Better Incremental CPA While Scaling Spend
In under 30 days, Creatify 4X scaled pMax while lowering incremental CPA by ~40%, improved true incremental CPA 20–50%+ across the portfolio, and uncovered top-of-funnel opportunities that tracking-based attribution missed.
Friday, March 14, 2025
How a DTC Brand Optimized Seasonal Ad Spend & Unlocked Hidden Opportunities with Maxma
With nearly $20M in annual ad spend, the team used Maxma's MMM to measure offline and influencer channels, identify true incremental performance, and shift spend to higher-efficiency opportunities—with insights that inspired new experiments and budget reallocation.
Friday, December 13, 2024