Case Study
Customer Case Studies.
Explore our success stories and learn how Maxma helped businesses grow faster and more efficiently.
How a DTC Brand Optimized Seasonal Ad Spend & Unlocked Hidden Opportunities with Maxma
For DTC brands with seasonal sales, optimizing isn't just about channels and tactics, timing matters just as much. With rising ad costs, smart brands look for undervalued opportunities instead of overspending on major platforms. Independent measurement ensures fair comparison across all channels.
How Maxma Helped A SaaS Client Achieve Full-funnel Attribution For The First Time
SaaS marketers face growing challenges in measuring the impact of their top-of-funnel channels like YouTube, Facebook, and LinkedIn due to the tracking limitations of traditional attributions. This case study demonstrates how Maxma Marketing Mix Model revealed the true incremental impact of a SaaS client's marketing efforts across channels without being impacted by tracking.