Case Study
Customer Case Studies.
Explore our success stories and learn how Maxma helped businesses grow faster and more efficiently.
Friday, February 13, 2026
From Attribution Noise to Causal Truth: How Maxma Supports Outschool's Always-On Testing Cadence
Within 2 months, Outschool ran 4 incrementality tests with minimal overhead—scaling what worked, right-sizing lower-funnel spend, and avoiding wasted budget on non-incremental expansion.