Meet the team
Marketing scientists and operators who built measurement and ad systems at Google, Amazon, Uber and Asana.
Yurong Fan
Founder & CEO
Former Founding Marketing Data Scientist at Asana, Senior Statistician at Neustar, a leading marketing-measurement firm, and former Brand Manager at Procter & Gamble. MS in Computer Science, Georgia Tech; MS in Business Analytics, Carlson School of Management. Over a decade of experience at the intersection of marketing data and technology.
Edwin Ng
Data Scientist
Previously Senior Applied Scientist on the marketing and forecasting teams at Amazon and Uber. Lead author of Bayesian Time Varying Coefficient Model with Applications to Marketing Mix Modeling, the only externally authored publication cited by Meridian, Google's open-source marketing mix modeling framework. Core contributor to Orbit, the well-known open-source Bayesian forecasting framework. MS in Statistics, UCLA.
Lu Zhang
Advisor
Former Staff Data Scientist on Google's core ad algorithms team. Over 10 years at Google, built the company's ad planning, delivery, and measurement systems from the ground up. PhD in Statistics, Penn State University.
Gallant Chen
Advisor
Former VP of Digital Marketing at Zendesk. Over 20 years of experience in digital marketing. Advisor to Shopify, Upwork, DocuSign, Vanta, New Relic, Intercom, Gusto, Thumbtack, Mixpanel, and more.
Yefeng Wang
Engineer
Former PhD researcher in Deep Learning at the University of Minnesota. Former investment analyst at a private equity firm, and full-stack and algorithm engineer at startups.