Automate the paid ads busywork. 100X your human team.

Traditional Attribution is Broken

Old Methods
Only Capture the Easily-Tracked.

Prevailing attribution based on cookie/pixel/utm tracking is failing due to privacy regulations. Does your current tool tell you search is most effective and report minimal impact for prospecting?

Reliable Attribution
Across the Full Marketing Funnel

Maxma uses advanced data science to reliably attribute conversions (orders, leads, signups, downloads, etc.) across your entire marketing funnel, regardless of tracking quality.

Built by marketing scientists from Google, Amazon, Uber and Asana

Yurong Fan
Founder & CEO
ex-Asana, Neustar, P&G
Edwin Ng
Data Scientist
ex-Amazon, Uber · Meridian-cited MMM researcher
Lu Zhang
Advisor
10 years on Google's ad algorithms
Gallant Chen
Advisor
ex-VP Digital Marketing, Zendesk
Yefeng Wang
Engineer
Deep Learning PhD researcher, UMN

Meet the team →

Introduce Maxma Next-Gen Attribution.

Always-on Incrementality Measured Across All Channels

Cost Per Incremental Conversion

Measure the true incremental impact of marketing across channels and markets—without being affected by cookie loss.Continuously monitor and optimize your investment while adapting to market changes.

Know which channels are driving the most incremental value for your business.Properly attribute to the traditionally hard-to-track top-of-funnel channels such as Youtube.

Incremental Conversions Per Channel

Accelerate Learning and Growth with Our Proprietary Algorithm

Built through deep R&D, our algorithm enables fast iteration and tactical-level optimization.We turn traditional Marketing Mix Modeling from an annual evaluation into a continuous growth optimization engine.

Other MMM Providers

Medias

Google Search BrandGoogle Search Non-BrandFacebook ProspectingFacebook RetargetingYoutube

Regions

Global

Every 6-12 months

Maxma

Medias

Search BrandSearch CompetitorSearch PricingSearch SolutionSearch MobileFacebook Prospecting Business AudienceFacebook Prospecting IT AudienceFacebook Lookalike AudienceFacebook RetargetingYoutube Brand Awareness Bumper AdsYoutube Brand Awareness In stream AdsYoutube Site Visitor Retargeting

Regions

NAMERAPACEMEALATAM

Every Week

Learn more about Maxma's unique ongoing Marketing Mix Model and how it works

Be Confident On Your Big Bets

When making changes to your marketing strategy, utilize Maxma complimentary Incrementality Testing to gain additional confidence.

Confidently make strategic moves—from budget reallocations to new channel launches—backed by reliable and fast attribution and experimentation.