Maximize Ads ROI with Next-Gen Attribution

Traditional Attribution is Broken

Old Methods
Only Capture the Easily-Tracked.

Prevailing attribution based on cookie/pixel/utm tracking is failing due to privacy regulations. Does your current tool tell you search is most effective and report minimal impact for prospecting?

Reliable Attribution
Across the Full Marketing Funnel

Maxma uses advanced data science to reliably attribute conversions (orders, leads, signups, downloads, etc.) across your entire marketing funnel, regardless of tracking quality.

Built by Marketing Scientists and Operators From

AsanaVISAGoogleUberAmazonP&GTransUnion

Introduce Maxma Next-Gen Attribution.

Always-on Incrementality Measured Across All Channels

Cost Per Incremental Conversion

Measure the true incremental impact of marketing across channels and markets—without being affected by cookie loss.Continuously monitor and optimize your investment while adapting to market changes.

Know which channels are driving the most incremental value for your business.Properly attribute to the traditionally hard-to-track top-of-funnel channels such as Youtube.

Incremental Conversions Per Channel

Accelerate Learning and Growth with Our Proprietary Algorithm

Built through deep R&D, our algorithm enables fast iteration and tactical-level optimization.We turn traditional Marketing Mix Modeling from an annual evaluation into a continuous growth optimization engine.

Other MMM Providers

Medias

Google Search BrandGoogle Search Non-BrandFacebook ProspectingFacebook RetargetingYoutube

Regions

Global

Every 6-12 months

Maxma

Medias

Search BrandSearch CompetitorSearch PricingSearch SolutionSearch MobileFacebook Prospecting Business AudienceFacebook Prospecting IT AudienceFacebook Lookalike AudienceFacebook RetargetingYoutube Brand Awareness Bumper AdsYoutube Brand Awareness In stream AdsYoutube Site Visitor Retargeting

Regions

NAMERAPACEMEALATAM

Every Week

Learn more about Maxma's unique ongoing Marketing Mix Model and how it works

Be Confident On Your Big Bets

When making changes to your marketing strategy, utilize Maxma complimentary Incrementality Testing to gain additional confidence.

Confidently make strategic moves—from budget reallocations to new channel launches—backed by reliable and fast attribution and experimentation.

Measure Impact

Reallocate Budget

Launch New Channel

Expand Globally

Discover our first-of-its-kind accessible AI-powered Incrementality Test

Especially Relevant If You Are

Not seeing adequate conversions from top-of-funnel channels in your current tool.

Looking to scale paid advertising and diversify across channels and regions.

Adopting a data-driven approach to test, measure, and accelerate growth efficiently.

Looking to get a clear and comprehensive view across all channels.

Why Maxma?

When analysis becomes action, growth compounds.

In under 30 days, Creatify improved true incremental CPA 20%–50%+ across the broader portfolio while scaling spend, 4X spend in pMax while lowering incremental CPA by ~40%, and uncovered top-of-funnel opportunities that tracking-based attribution missed.

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40%

CPA reduction while 4X scaling pMax spend

With Maxma we ran 4 causal tests with minimal overhead—scaling a top-of-funnel tactic that proved incremental despite under-credited attribution, right-sizing lower-funnel spend, and avoiding wasted budget on non-incremental expansion. We now run incrementality testing always-on.

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4 tests

In 2 months

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