Creative

Competitor Research

Every ad your competitors run on Meta and TikTok is public. Maxma searches those libraries, shows you what is running, and can rebuild any of it for your brand.

What you can see

  • Which ads a brand is running right now, and which have stopped
  • How long each has been live, which is the clearest public signal that something is working
  • The whole set for a category, not just the brands you thought to check
  • What the ads have in common: the hooks, formats and offers a market has settled on
jewelry · necklacesMeta AdsTikTok AdsUnited States

20 creatives found in the public ad libraries

LUMENBACK IN STOCK↻ Recreate
Public ad · Meta · InstagramActiveStarted Jul 16
LUMENMOST LOVED
Public ad · Meta · InstagramActiveStarted Apr 28
LUMENGIFTS THEY’LL KEEP
Public ad · Meta · InstagramActiveStarted Jul 30
LUMENEVERYDAY GOLD
Public ad · Meta · InstagramEndedStarted Jan 29
LUMENNEW: THE HALO EDIT
Public ad · Meta · InstagramActiveStarted Sep 16
LUMENSAY IT IN COLOR
Public ad · Meta · InstagramActiveStarted Aug 02

Recreating one

Pick an ad and Maxma rebuilds the idea with your product, your palette and your words. It keeps what made the original work — the crop, the hook, the structure — and changes everything that belongs to the other brand.

Add 1 creative to your library: “Back in stock, in your color”
Needs approval
The competitor ad
Their ad
The same idea, remade for your brand
Your version

Kept: the close crop, the handwritten overlay and the back-in-stock hook.

Changed: your product, your type and your palette.

“Back by demand: the studs you keep asking for. Waterproof, hypoallergenic, $140.”

Approve & add to library

The result lands in your creative library like anything else you have made, ready to tag, launch and measure.

Using it well

  • Judge by longevity, not by looks. An ad that has run for months is beating something. A beautiful ad that ran for a week is not.
  • Take the structure, not the substance. The hook and the format travel between brands; the claims and the assets do not.
  • Test it against your own winner rather than swapping the winner out, so you learn something either way.
  • Keep watching. A weekly workflow tells you what appeared, what is scaling, and what a competitor quietly dropped.
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Creative Generation