Creative Tagging

Tagging is what turns a pile of ads into something you can learn from. Maxma looks at each creative — the image or the video itself, not just its file name — and labels it.

The dimensions are yours

Hook, format, talent, offer, setting, product, pacing, brand presence, call to action: whatever is worth comparing for your ads. You can name the dimensions you want, or let Maxma propose the ones that fit what you run.

Why it matters

Without tags, creative reporting is a list of file names. With them, you can ask whether creator videos beat studio shots, whether the question hook beats the statement, whether the offer needs to be in the first three seconds — and get an answer across every ad you have run.

Keeping it current

Tagging one batch is useful once. Tagging every new ad as it launches is what keeps the comparison honest over time, and it is a one-line workflow.